Last Updated: August 1, 2014
The Quettra SDK collects data from your phone to provide you with personalized services across different Apps that have been installed on your phone. For example, Quettra might notice that you tend to check the weather at home in the morning, your calendar when you get to work, and maps when you’re in your car. Quettra provides a service to third party publishers and developers to leverage such data in order to personalize their Offerings to you. Quettra’s data collection is limited to the data accessible available to the application that includes the Quettra SDK; we respect the Android permissions you have explicitly approved. We believe this will improve your experience by replacing the generic and non-personalized Offerings that are presented to you.
In order to do this, the Quettra SDK records items such as:
The system starts to collect data as soon as you install an app that integrates the Quettra SDK. Your installation of such an app constitutes a legally binding acceptance of this Policy. The use of collected data continues under this policy until you either (a) remove any application that integrates the Quettra SDK from your phone or (b) opt-out of interest-based ads on your device. You can do so by opening the Google Settings application, clicking on the “Ads” option and then selecting the checkbox next to “Opt out of interest-based ads”. We respect this decision of yours until you explicitly uncheck the box next to “Opt out of interest based ads.” Any data that is collected is encrypted and then uploaded from your phone over a secured connection to our servers.
Some of the data and information we collect can indirectly be used to identify you (such as your device’s Google Play advertising ID until it is reset), while other data and information (such as your location or how often you use a certain app) can only be used to identify you when combined with other information. As described below, we also use some of this data and information in an anonymous or aggregate form that does not identify you personally, in order to improve our services and work with entities with which we have a strategic relationship.
The Quettra SDK may automatically receive and record information on our server logs from your browser or device through the use of “cookies”. “Cookies” are identifiers we transfer to your browser or device that allow us to recognize your browser or device and tell us how and when pages and features in our product or services are visited and by how many people. You can change the preferences on your browser or device to prevent or limit your device’s acceptance of cookies, but this may prevent you from taking advantage of some of the features of the Offerings.
We may use the information we collect about you in an anonymized way or combine it with the data of other users in an anonymized, aggregated way to improve our algorithms, measure service usage, publish summaries online or offline, and to develop new features such as recognizing popular apps. We may also use your data to identify apps, products and services that may be of interest to you so that we can recommend them to you. We will not display information where individual users can be recognized. Furthermore, Quettra team members (e.g. engineers and data scientists) may need to occasionally review raw data and the results to improve the system. We may also share your anonymized or aggregated information with third parties such as vendors, agents, advertisers, or other entities with which we have a strategic relationship.
We retain information collected on third-party applications and web sites for a period of 180 days, unless otherwise required by law. After 180 days we further anonymize the data by aggregating it before storing it for analytical purposes.
We currently do not collect any of your personally identified data. However, even if we had any access to your personally identifiable data, we will not disclose such data to third parties unless:
We use third party vendors and hosting solutions to provide the necessary hardware, software, networking, storage, and related technology required to provide the service. By submitting your personal data, you agree to this. We use commercially reasonable physical and technical safeguards to secure your data. We encrypt the communication channels using Secure Sockets Layer. However, we cannot guarantee the security of your data, which may be compromised by unauthorized entry or use, hardware or software failure, and other factors.
The Quettra SDK is not meant to collect data about or provide services to children under 13, and we do not knowingly collect or solicit any data from anyone under 13. If you are under 13, please do not attempt to download or use applications that integrate the Quettra SDK or send any personal information about yourself to us. If we find out that we have collected any personal information from someone under 13, we will delete that information as quickly as possible. If you believe someone under 13 is using an application that integrates the Quettra SDK or may have provided us personal information, please contact us at email@example.com.
California law permits residents of California to request certain details about what personal information a company shares with third parties for the third parties' direct marketing purposes. We do not share your personal information with third parties for the third parties’ own and independent direct marketing purposes unless we receive your permission. If you have questions about our sharing practices or your rights under California law, please write us at:
520 San Antonio Road
Mountain View, CA 94040
Last updated and effective as of August 1, 2014.
Please email us with suggestions and improvements at firstname.lastname@example.org. Copyright © 2014 Quettra, Inc. All Rights Reserved.