Today I am happy to announce that Quettra has been acquired by SimilarWeb!
Quettra was founded two and a half years ago with the vision to build an intelligent, sustainable, and profitable ecosystem to personalize, engage, and monetize the right mobile audience at the right time. In our mobile first world, we use our devices to be entertained, to connect, to share, to measure, and to interact with each other. Quettra allows for first impressions to be perfectly tailored to your users resulting in higher retention rates, increased user activity, and improved revenue efficiency. Our team has worked hard to build and distribute software that has seen over 185 million mobile devices in over 150 countries collecting and processing terabytes of mobile install and usage data while improving user experiences.
Our team’s acquisition by SimilarWeb will give us the opportunity to empower even more mobile developers with a suite of tools and ultimately, to be a part of the world’s most comprehensive business intelligence platform. The combination of deep engagement analytics with the highest quality competitive intelligence will allow our developers to create the most engaging and impactful products possible.
Starting today, I will be joining the SimilarWeb executive team leading its newly established office in Mountain View, California. Our entire team is excited to bring SimilarWeb to Silicon Valley and contribute to SimilarWeb’s mission to reveal the secrets of digital success.
We want to say a huge thank you to our partners, our investors, our friends, and our families who helped us along this journey. Here’s to many more milestones under the SimilarWeb banner!
A note to our developer partners: all of our services will continue operating normally. We will send you some exciting product update related news in the coming months to make our offerings even richer!
Founder & CEO, Quettra Inc