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"The mobile world has really focused on app downloads and acquiring users, but I think the rhetoric of retention is going to increase in coming years," Ankit says. "We want to lead that charge." Read Article

Recent Features

December 102015


"SimilarWeb Buys Quettra To Move Deeper Into Mobile Analytics And Big Data"

December 102015


"Analytics company SimilarWeb acquires mobile intelligence startup Quettra for $10M+"

December 102015

Bloomberg Business

"Why SimilarWeb Is Buying Quettra for $10 Million"

December 102015


"SimilarWeb buys Silicon Valley mobile startup Quettra for about $10M"

December 102015


"Quettra Joins SimilarWeb to Expand Mobile App Intelligence"

December 102015


"SimilarWeb acquires mobile intelligence company Quettra"

December 102015

"Israeli market intelligence startup SimilarWeb expands to Silicon Valley with acquisition of Quettra"

December 102015


"SimilarWeb Acquires Mobile Intelligence Firm Quettra"

December 102015


"Israeli web analytics co SimilarWeb buys US co Quettra"

July 72015


"Increase Retention with Quettra Portrait User Interest API"

June 212015

YourStory | Inspire, Innovate, Ignite

"‘Average device in India is only 10 months old!’ What does the data of 8M mobile app users in India indicate"

June 92015

The Andrew Chen Blog

"New data shows losing 80% of mobile users is normal, and why the best apps do better"

June 22015

AWS Activate Startup Blog

"Mobile Personalization for 125 Million Users on AWS"

May 152015


"Quettra Portrait Taps Your 'App Graph' To Power Personalization"

April 72015

The Information

"Which Apps Retain Their Users—And Which Ones Don’t"

August 82014


"Mobile Intelligence Startup Quettra Comes Out Of Stealth, Raises $2.9M Seed Round"

Recent Mentions

December 52015

The Statesman

"UC Browser 3rd most popular app in India"

December 52015

Hindustan Times

"WhatsApp, Facebook and UC Browser are India’s most popular apps: Report"

December 12015


"Forget China — Google Has to Fight Off Alibaba on Mobile in India"

November 242015


"Report: Kik Users are More Active Than Ever"

November 112015


"Report: People Love Spending Time in Kik"

August 172015

Outlook Business

"App-titude Test"

August 132015

The Economic Times

"Hike brings Hoppr, Tiny Mogul Games under main brand"

July 222015


"‘Average device in India is only 10 months old!’ What does the data of 8M mobile app users in India indicate"

July 82015

BuzzFeed News

"Uber Downloads Rising In India"

July 82015

The Wall Street Journal

"Chat Apps Take a Swipe at Facebook"

July 72015


"Increase Retention With Quettra Portrait User Interest API"

June 222015


"15 mobile growth hacks that improve user experience"

May 132015

Mary Meeker: KPCB

"2015 Internet Trends Report (Slides 47 and 168)"

May 132015

The Wall Street Journal

"Facebook Pushes Speedier News Publishing"

April 102015


"Facebook Inc (NASDAQ:FB) Tops the List of Apps That Retain Their Users"

April 92015


"BlackBerry BBM Beats WhatsApp, WeChat, Twitter in Loyalty"

April 92015


"BBM Users on Android Stick Around Longer, so Says Study"

April 82015

Phone Arena

"BBM Retains More Users than Most Other Android Messaging Apps"

April 82015


"Analyst: BBM Users More Loyal than WhatsApp, Instagram, WeChat, Snapchat, and Twitter"

April 72015


"These Social Apps have the Highest Retention Rates"


Mack Flavelle, Tapstream

"TMP - Episode 2: Ankit Jain CEO of Quettra"

August 132014

Mobile Advertising Watch

"Getting to Know You: Google-Backed Quettra Raises $2.9 Million to Hone Tracking Tactics"

August 102014


"Google Ventures-funded Quettra Raises $2.9M to dig up Info on Mobile Subs for Advertisers"

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