A Day in the Life of Mobile Users Worldwide
2 mins

Highlights

  • A user uses an average of 13 apps each day.
  • A user spends an average of 4 hours on their mobile phone each day.
  • Users spend most of their time in Communication (42.2%) and Social (19.5%) apps.
  • Facebook is a massive force to reckon with, as it dominates in terms of session numbers and session lengths.


Methodology

Quettra software, that currently resides on over 150M Android devices worldwide, collects install and usage statistics of every application present on the device. Usage data is collected for apps running in the foreground. For this blog post, we analyzed millions of users around the world based on usage data collected in June 2015. We computed the average app usage statistics per user and extrapolated the results to 1B users around the world. Please note that for certain music and video apps, the usage numbers are low as we do not consider the background usage of these apps. We have excluded apps belonging to the Personalization category such as Launchers and Wallpapers as some of these apps tend to run in the background.


Summary

Continuing on with our A Day in the Life of Mobile Users series, here we present the worldwide findings. The worldwide usage data matches a similar pattern to the United States data. Both audiences use the same amount of apps daily, on average. However, Americans spend 20% (1 hour) more time on their phones each day, on average. At an app level basis, WhatsApp and Clash of Clans have much more sessions worldwide than in the U.S. Compared to the worldwide data, Netflix and Kik have longer sessions in the U.S.


Category Insights

An average user’s app-category usage breakdown is as follows:

Average Percentage of Time Spent Daily in App Categories Worldwide

 


Comparing Time Spent In-App

Top Apps with the Highest Time Spent (in Hours) for 90M Users Worldwide

 


Comparing Number of Sessions

Top Apps with the Most Sessions for 90M Users Worldwide

 


How Does this Compare to U.S. Usage?

For a look at the U.S. patterns in daily app usage, check out part one of this series.