A Day in the Life of Mobile Users in the U.S.
2 mins

Highlights

  • A user in the U.S. uses an average of 13 apps in one day.
  • A user in the U.S. spends an average of 5 hours on their mobile phone in one day, which is one hour more than worldwide users.
  • Americans spend most of their time in Communication (46.6%) and Social (22.2%) apps.
  • Facebook is a massive force to reckon with, as it dominates in terms of session numbers and session lengths.


Methodology

Quettra software, that currently resides on over 150M Android devices worldwide, collects install and usage statistics of every application present on the device. Usage data is collected for apps running in the foreground. For this blog post, we analyzed millions of US users based on usage data collected in June 2015. We computed the average app usage statistics per user and extrapolated the results to 90M US users. Please note that for certain music and video apps, the usage numbers are low as we do not consider the background usage of these apps. We have excluded apps belonging to the Personalization category such as Launchers and Wallpapers as some of these apps tend to run in the background.


Summary

It’s no surprise that Americans spend a lot of time on their phones. A single user spends an average of 5 hours on their mobile phone each day. That’s over a third of a human’s waking hours. Considering the massive selection of hundreds of thousands of apps to choose from, it is impressive to note that people only use an average of 13 apps each day.

The data reveals that Americans spend most of their time using communication and social apps. Facebook, Instagram, and Snapchat are the most used apps in the Social category. Facebook’s average session length dwarfs all of the other apps. Its session length is over three times as much as the second runner-up, Instagram. Kik, WhatsApp, and Messenger lead the pack within the Communication category. Once again, Facebook has nearly three times the amount of sessions as Instagram. While it’s a well established fact that Facebook is dominating the mobile app space, it’s impressive to measure its power.

When comparing session lengths to session numbers, most apps are ranked in the same order. As expected, communication apps have short, frequent sessions while entertainment apps have longer, less frequent sessions.


Category Insights

An average user’s app-category usage breakdown is as follows:

Average Percentage of Time Spent Daily in App Categories in the U.S.

 


Comparing Time Spent In-App

Top Apps with the Highest Time Spent (in Hours) for 90M U.S. Users

 


Comparing Number of Sessions

Top Apps with the Most Sessions for 90M U.S. Users

 


How Does this Compare to Worldwide Usage?

For a look at the worldwide patterns in daily app usage, check out part two of this series.