Mobile App Landscape: 2015 Q2 Report
26 mins

At Quettra, we’re fortunate to be sitting atop mobile install and usage data from over 135M Android users spread out in more than 150 countries.  In addition to helping mobile developers improve the core metrics affecting their businesses, we like to share the insights we learn from our data with the world.

As an update on our extremely popular Q1 report, we’re excited to publish the 2015 Q2 State of Mobile Report. We delve into some interesting trends before presenting many top lists and charts by installs and usage sliced by geography as well as user personas.

The 2015 Q2 Report, written by Deepti Chafekar and Hope Armstrong, will provide key insights including:

  • The Global Shopping App Surge led by Amazon
  • The South American Selfie Craze
  • Netflix (& Entertainment sector) Growth in Europe
  • The most engaging vs popular app categories
  • The fall of eBay on Android

The highlights above are just some of the insights contained in the report. Download the full 59-page report to access information that will give you and your business a competitive edge.

Table of Contents
Introduction
Highlights – p. 4
Methodology – p. 5
Trends
Shopping Apps Surge Globally; Amazon Leading the Pack – p. 6
Photography and Video Editing Apps Continue Growing, Especially in South America – p. 9
Entertainment Apps See Growth in Europe – p. 11
Mixtape Based Music Apps are Trending in the USA – p. 12
Uber is Steadily Rising in the USA and Gaining Traction in India – p. 13
The State of Games: Arcade Games Popular Worldwide – p. 15
App Landscape Insights
Top Apps by Installs – p. 17
Top Apps by Daily Active Usage – p. 18
Top Paid Apps by Installs – p. 19
Top Paid Apps by Daily Active Usage – p. 20
Top Apps by Install Growth – p. 21
Bottom Apps by Install Growth – p. 22
Top Apps by Daily Usage Growth – p. 23
Bottom Apps by Daily Usage Growth – p. 24
Co-Used Apps – p. 25
Region Insights
Top Apps in North America – p. 30
Top Apps in Europe – p. 31
Top Apps in Asia – p. 32
Top Apps in South America – p. 33
Top Categories by Installs per Region – p. 35
Top Categories by Daily Active Users per Region – p. 36
Time Insights
Top Apps by Average Number of Sessions per Day – p. 38
Top Apps by Average Session Length – p. 39
Category Insights
Top Categories by Installs – p. 42
Top Categories by Daily Active Usage – p. 43
Categories: Average Number of Sessions per Day vs. Average Session Length – p. 44
Personas, Interests, & Brands
Top Apps by Persona: Photo & Video Enthusiasts – p. 48
Top Apps by Persona: Casual & Social Gamers – p. 49
Top Apps by Persona: Food & Dining Enthusiasts – p. 50
Top Apps by Persona: Travelers – p. 51
Top Apps by Persona: Bargain Shoppers – p. 52
Top Apps by Persona: Health & Fitness Enthusiasts – p. 53
Top Interests by Installs – p. 54
Top Interests by Daily Active Usage – p. 55
Co-Occurrence of Personas, Interests, & Brands – p. 56
Conclusion
About Quettra – p. 59