Mobile App Landscape: 2015 Q3 Report
21 mins

At Quettra, we’re fortunate to be sitting atop mobile install and usage data from over 170M Android users spread out in more than 150 countries.  In addition to helping mobile developers improve the core metrics affecting their businesses, we like to share the insights we learn from our data with the world.

As an update on our extremely popular Q2 report, we’re excited to publish the 2015 Q3 State of Mobile Report. We delve into some interesting trends before presenting many top lists and charts by installs and usage sliced by geography as well as user personas.

The 2015 Q3 Report, written by Deepti Chafekar and Hope Armstrong, will provide key insights including:

  • Shopping apps continue to rise around the world
  • Selfie apps are clicking in India and South America
  • Dubsmash slowing down in the USA and South America, continues growth in Asia
  • Facebook Lite is getting heavy in Africa, Asia, and South America
  • Uber dominates USA and continues to race with Ola in India
  • Dropbox sees a drop in USA and Asia
  • Casual games are popular worldwide, particularily Agar.io, “saga” apps from King, and Angry Birds 2.

The highlights above are just some of the insights contained in the report. Download the full 58-page report to access information that will give you and your business a competitive edge.

Table of Contents
Introduction
Highlights – p. 4
Methodology – p. 5
Trends
Shopping Apps Continue to Rise Around the World – p. 6
Selfie Apps Are Clicking in India and South America – p. 9
Dubsmash Slowing Down in the USA and South America, Continues Growth in Asia – p. 11
Facebook Lite is Gaining Traction in Africa, Asia and South America – p. 14
Uber Dominates USA, Continues to Race With Ola in India – p. 13
Dropbox Sees a Drop in USA and Asia – p. 16
Agar.io is Conquering Cells Across the Globe – p.17
“Saga” Apps from King See a Surge in Installs in Europe – p.18
Rovio is Making a Global Comeback With Angry Birds 2 – p.19
The State of Games: Casual Games Popular Worldwide – p.20
App Landscape Insights
Top Apps by Installs – p. 22
Top Apps by Daily Active Usage – p. 23
Top Paid Apps by Installs – p. 24
Top Paid Apps by Daily Active Usage – p. 25
Top Apps by Install Growth – p. 26
Bottom Apps by Install Growth – p. 27
Top Apps by Daily Usage Growth – p. 28
Bottom Apps by Daily Usage Growth – p. 29
Co-Used Apps – p. 30
Region Insights
Top Apps in North America – p. 35
Top Apps in Europe – p. 36
Top Apps in Asia – p. 37
Top Apps in South America – p. 38
Top Categories by Installs per Region – p. 40
Top Categories by Daily Active Users per Region – p. 41
Category Insights
Top Categories by Installs – p. 44
Top Categories by Daily Active Usage – p. 45
Category Growth – p. 46
Personas & Interests
Personas – p. 50
Top Apps by Persona: Photo & Video Enthusiasts – p. 51
Top Apps by Persona: Sports Fans – p. 52
Top Apps by Persona: News & Magazine Readers – p. 53
Top Apps by Persona: Casual & Social Gamers – p. 54
Top Apps by Persona: Bargain Shoppers – p. 55
Top Interests by Installs – p. 56
Top Interests by Daily Active Usage – p. 57
Conclusion
About Quettra – p. 58