Mobile App Landscape: South Korea Insights November 2015
13 mins

At Quettra, we’re fortunate to be sitting atop mobile install and usage data from over 170M mobile devices from more than 150 countries. In addition to helping mobile developers improve the core metrics affecting their businesses, we like to share the insights we learn from our data with the world.

In this report, we quantify and rank some of the key players in the South Korean mobile app ecosystem. We also contrast some of the trends seen in our South Korea data with worldwide trends.

The November 2015 South Korea report will provide key insights including:

  • Kakao is a major app distributor, driving 13% of all installs in South Korea this year.

  • The contrast between Social and Communication apps installed in South Korea vs. worldwide is remarkable:

    • While all of the more common worldwide apps in the Social and Communication sectors are overtaken by Kakao apps in South Korea, WhatsApp is particularly rare in the South Korean market.

    • Kakao apps outpace Facebook apps. KakaoStory is moderately more prevalent than Facebook, while KakaoTalk is more than twice as prevalent as Messenger.
  • Shopping apps remain steady, but Coupang is growing in popularity.
  • Candy Crush Soda Saga is rapidly growing in installs, overtaking the original Candy Crush in popularity.

The highlights above are just some of the insights contained in the report. Download the full 24-page report to access information that will give you and your business a competitive edge.

Table of Contents
Introduction
Highlights – p. 3
Methodology – p. 3
Definitions and Abbreviations – p.4
Trends
Kakao Dominates App Installs – p. 5
State of Social and Communication – p. 6
Shopping: Coupang Rising in Popularity – p. 8
State of Games – p. 9
Category Insights
Install Penetration vs. Install Penetration Growth Rate – p. 12
Top Categories – p. 14
Top Photography Apps – p. 15
Top Comics Apps – p. 16
Top Transportation Apps – p. 17
App Landscape Insights
Top Apps by Installs – p. 19
Top Apps by Install Growth – p. 21
Top Apps by Daily Active Usage – p. 22
Top Paid Apps – p. 23
Conclusion
About Quettra – p. 24